Our Mission

Empowering who we are by fortifying what we remember.

Keeping Memories is dedicated to:

  • funding the discovery of advanced treatment methods for Alzheimer’s Disease and other neurodegenerative disorders;
  • promoting awareness of the benefits of brain fitness; and
  • finding new solutions to improve memory, prevent dementia and improve overall cognitive function.

We promote the science underlying neuroplasticity. Neuroplasticity enables old neural patterns to be overwritten by newer ones. Just as practice and repetitions of physical activities make one a better athlete, we promote ways to make people better thinkers, more mindful, and hopefully happier.

The worst part of Alzheimer’s Disease is that there’s no one to share memories with. – First Lady Nancy Reagan

Alzheimer’s Disease steals your memory and  robs your ability to think and recognize those you love. Keeping Memories intends to use all tools available to help find prophylactic solutions against neurodegenerative diseases.