Because You Are Your Memories

Keeping Memories supports the science underlying neuroplasticity. Neuroplasticity enables old neural patterns to be overwritten by newer ones. Just as practice and repetitions of physical activities make one a better make one a better athlete, we seek ways to make people better thinkers, more mindful, and hopefully happier.

Keeping Memories, Inc. is a 501(c)(3) designated non-profit organization. Donations are tax-deductible to the extent allowed by law.


Join us for Alzheimer’s Awareness and a brain fitness campaign that empowers you to be the best version of yourself.





Funding the discovery of advanced treatment methods for Alzheimer’s Disease.

Promoting awareness of the benefits of brain fitness.

Finding new solutions to improve memory, prevent dementia and improve overall cognitive function.

Fighting Alzheimer’s Disease

Alzheimer’s is the most common form of dementia; a progressive, relentless loss of mental function characterized by degeneration of brain tissue, including loss of brain cells and the development of senile plaques (amyloid) and neurofibrillary tangles. Dementia is a slow, progressive decline in mental function in which memory, thinking, judgment, and ability to learn are impaired. Dementia is never a normal part of aging, and symptoms develop slowly, worsen over time and interfere with the daily life. As people age, changes in the brain cause some decline in short-term memory and slowing in learning ability. These normal age-related changes unlike dementia, do not affect the ability to function. People who are ageing may misplace things or forget details, but people with dementia may forget entire events, have difficulty performing normal daily tasks such as driving, cooking, and handling finances. Find out more »